Dish Outdoors RV Prep Campaign
DISH Outdoors is a leading provider of satellite TV services for RVers. We wanted to create a high-level and aspirational campaign that would integrate the brand into the RV Prep story and showcase DISH Outdoors as the ultimate TV hookup for any home on wheels.
Design & Messaging
The campaign leveraged language that is familiar to both RVers and TV viewers to provide inspiration for adventures on the road this summer.
To do so, we created a fresh color palette that still incorporated key brand colors. To appeal to a younger, more social-native audience, we tactfully used influencer creative as a storytelling device.
Using a consistent curvature shape provided a lot of utility as a vehicle for influencer creative and texture without feeling too overpowering to the campaign.
Paid Social
High Funnel Paid Social
Low Funnel Story
Geofencing Paid Social
High Funnel Story
YouTube
Results
The general look and feel that I created was a primary focus of the campaign, carrying a consistent look and feel across all deliverables while showcasing the key features and benefits of DISH Outdoors. By leveraging language familiar to both RVers and TV viewers and integrating DISH Outdoors into the RV Prep story, the campaign successfully appealed to both new and experienced RVers.
Credits
Animation: Ellis Murray
Creative Director: Casey Scofield
Design: Ellis Murray, Katie Pederson
Copy: Cory Voyzey, Elise Ott, Lindsay Yager
Account Manager: Holli Gromelski
Project Manager: Mackenzie Bush
Katie Pederson
“It was amazing seeing Ellis push himself past his limits with this project. He did what he needed to do in order to get the job done and push the Dish Outdoors brand to a new place. His passion and drive will take him very far and I’m excited to see where he will go.”
Art Director at OneTen Creative
